Mother’s Day Flowers

We reviewed 11 online florists ahead of Mothers Day so you don't have to. You will find each detailed review on the right menu, and the summary below.

 

	Website & Ordering	Delivery	Mum's Impression & WOW factor	Overall
	The best we found. Excellent photographs	Great attention to detail	Classy and beautifully arranged	Definitely an impressive experience
	Quick and easy to use	Arrived on time and safely. Well packaged.	Great presentation	The best choice for roses.
	Wide choice, easy to use and great photos	Couldn't be bettered	Great looking flowers, just as promised	Sending flowers online as it should be
	Great website, photography and description	Well packaged, good printed gift card and delivered on time	Great bouquet with good mix of blooms all working well together	As charming as your favourite ice cream sundae!
	Fast, easy to use. Minor problem with typing gift message	Great packing, delivered on time	Beautiful roses, excellent condition	Brilliant blooms and fantastic value
	Unusual colours and interesting range.	Arrived safely, and the tissue paper was a great touch	Excellent impact	Overall a very positive transaction
	Worked well, but did not inspire	Missed delivery date, but kept me updated	Fresh, contemporary bouquet	The flowers were the best part of the transaction
	Adequate, but did not excel	Good same day service	Ordinary, plain, uninspiring	Only let down where it really counts - with the flowers
	More descriptions would be appreciated	Well protected and delivered on time	Not the 'ultimate' which was described	Average service and flowers
	Limited photographs and descriptions	Packaging could be improved and flowers delivered with no water or moisture container	Leaves much to be desired	A bad experience all round

Overall thoughts on the Mothers Day flower reviews

Overall the standard was very high, but there were significant differences between the best performer and the worst. If you are sending flowers for Mothers Day my view is any of the top 6 on this list will guarantee to please Mum

One thing I was looking out for was how the picture on the website compared to the actual bunch of flowers that were delivered. Many of the websites photography was outstanding, but that could lead to disappointment if what turned up at the door was very different. Happily that did not turn to be an issue, as the quantity and mix of flowers was very accurate to the original photo.

Most florists still have to use external delivery companies. This is the part where they really lose control and have to trust in a good courier. However good packing is really essential. There seems to be quite a bit of innovation in the packing available, with several utilising inner packing to give additional protection. Out of the 11 flower orders, 4 were received with some level of damage to the packaging whilst of these 2 resulted in damaged flowers. On both of these they had no inner packaging.

Most of the flower bunches were packaged with some kind of water retaining device. Clearly it is not practical to package directly with water as I am sure couriers would object to this. Those that were 'hand-delivered' from the local florist did come with a water bubble. Only one bunch was sent with no water or moisture container.

One area of weakness for me that nobody did well in was the gift card. Even though many now print them, there is still little creativity in the design. When you receive a bunch of flowers and you read the gift card, you are picturing the person who sent you the flowers as you read it. Some of the cards were really plain or just awful.

I was particularly impressed with the florists that control the whole flower selection and dispatch themselves, rather than 'relay' to a local florist near you to then deliver. There were two relay operations that we knew of in this test, one did well while the other was poor.

Whatever gesture you choose to show this Mothers Day, just make sure you remember to let her know she is special, thanking her for being a special Mum and most importantly, that you love her very much.