InterRose.co.uk Flower Review

Review of online flower delivery from InterRose.co.uk

Sample of Florists Choice

Wow! This is certainly an extremely vivid website. It’s the first one that I have encountered with a completely black background and lots of bold striking reds in use! It brought to mind the old type of adult toy websites. Perhaps the vibrant use of colour is to help evoke a sense of romanticism, strengths of passion and lots of LOVE?! This website is far from typical, there are many spelling errors and navigation is not the simplest encountered. However, it is definitely different and so I would score this website 4/5.

I suppose due to the nature of the main products they are selling (ie. roses), there are very few pictures to click on. Their range of ‘Happy Rose’ is really unique and very unusual. It has multi-coloured petals; like a flower version of ‘Joseph and the Amazing Technicolour Dreamcoat’ (or something out of ‘Alice in Wonderland’?)! Although one's first reaction might be that it looks artificial, in actual fact these roses get their colour through a special dyeing process (originally developed by the Dutch grower Peter van de Werken) that uses natural plant extracts whereby the individual rose petals become different colours. To buy a typical bouquet of a dozen 'Happy Roses' would cost just over £45 (including courier delivery).

Another unique product is their ‘gold trimmed’ or ‘gold or platinum dipped’ roses (imported from America) whereby real roses are put through a process of electroplating and dipping into the precious metals to create a timeless keepsake. The prices start at £69.99 for a single 12” red rose trimmed with 24k gold!

For every Mother's Day order, they will also include a box of Cadbury's Roses FREE! Select the type of flowers you'd like to send; from tulips, carnations, freesias, lilies, sunflowers, orchids and not forgetting roses of course! Prices start at £21.99 for their 'Luxury Florist Choice' flower bouquets. If you are still undecided, how about taking up the option of their 'Name a Rose' service starting at a mere £4.99 (or £9.99 with accompanying email notification) where the new rose will be planted in your choice of public, memorial or private rose gardens of The Red Rose Society.

Their add-on options range from chocolates (from £2.99), flower petals (from £7.99), balloons (from £7.99), vase (from £10.99) or bears (from £2.99).

The delivery is normally free (using 1st class post) or Special Delivery starting at £4.99 (depending on day of the week or time of day selected).

You are totally spoilt for choice when it comes to choosing your message. They provide an impressive list of at least 73 pre-set suggestions (unfortunately they don't have any messages specific to Mother's day!).

I ordered the ‘Luxury Florist’s Choice’ bouquet in Reds £21.99 on 23 Jan 08. I also upgraded it to a large luxury bouquet costing an extra £4.99. I paid £4.99 for its Courier Delivery, requesting it to be delivered ‘as soon as possible’.

I received the delivery on 25 Jan 08 at 2.45pm by a Fedex delivery van. The bouquet was wrapped in contrasting lime green cellophane, tied with a red gift bow, stood up in a large box, amongst lots of scrunched-up red coloured tissue papers as protection.

The box and the tissue papers were damp, probably due to spillage within the gift wrap and I suspect the box was not kept upright as it should have been by the courier.

The bouquet had 9 red standard carnations, 5 red gerberas, 5 red roses, 1 burgundy leucadendron, 1 palm leaf, 2 green aspidistra, 2 gypsophila, 3 stems of snake grass and masses of long, asparagus ferns (at least 12 stems). The flowers appeared to be well-conditioned and all are large size flowers, making it a luxurious bouquet.

Overall, I do like the ‘discovery’ factor within the masses of tissue papers. The arrangement has an ‘ethereal-like’ feel to it due to the wispiness created by the lightness of the asparagus ferns. Unfortunately, 3 days into it, 2 roses have wilted since putting into the vase. On the whole, the flowers were impressive and I would buy from them again in the future.

 

 

	Website & Ordering	Delivery	Mum's Impression & WOW factor	Overall
	The best we found. Excellent photographs	Great attention to detail	Classy and beautifully arranged	Definitely an impressive experience
	Quick and easy to use	Arrived on time and safely. Well packaged.	Great presentation	The best choice for roses.
	Wide choice, easy to use and great photos	Couldn't be bettered	Great looking flowers, just as promised	Sending flowers online as it should be
	Great website, photography and description	Well packaged, good printed gift card and delivered on time	Great bouquet with good mix of blooms all working well together	As charming as your favourite ice cream sundae!
	Fast, easy to use. Minor problem with typing gift message	Great packing, delivered on time	Beautiful roses, excellent condition	Brilliant blooms and fantastic value
	Unusual colours and interesting range.	Arrived safely, and the tissue paper was a great touch	Excellent impact	Overall a very positive transaction
	Worked well, but did not inspire	Missed delivery date, but kept me updated	Fresh, contemporary bouquet	The flowers were the best part of the transaction
	Adequate, but did not excel	Good same day service	Ordinary, plain, uninspiring	Only let down where it really counts - with the flowers
	More descriptions would be appreciated	Well protected and delivered on time	Not the 'ultimate' which was described	Average service and flowers
	Limited photographs and descriptions	Packaging could be improved and flowers delivered with no water or moisture container	Leaves much to be desired	A bad experience all round